For Fashion Week in New York City, DKNY says to
"Explore Your City" on bike. DKNY informs fashionistas of the benefits of cycling by noting New York's high population and flat terrain make it an ideal city for cycling; informing people that May is Bike Month in New York; DKNY stores in NYC are distributing free bike maps.
DKNY also will give away what they describe as a "custom folding bike," which turns out to be a Huffy painted in a DKNY color scheme. (Since when did Huffy have folders?)
According to Conde Naste
Portfolio, DKNY has also chained about 75 orange bikes around New York City,
noting that it's a publicity stunt that's seems to have gone awfully well for DKNY. Why else would DKNY be mentioned by
Bike Snob,
Streetsblog,
Bike Blog,
Bike Hugger,
Gwadzilla and now even Cyclelicious?
Not all the attention
has been positive, with
some people thinking it's too much like the ghost bike memorials.
Photo: "DKNY Pro Bike Campaign" from
Amanda Ford in Brooklyn.
Read the complete post at http://feeds.feedburner.com/~r/Cyclelicious/~3/229072423/dkny-orange-bicycles.html