My employer's
Eco Responsibility group and fitness center is offering incentives to those who can spend 2,000 minutes biking to work over the next 12 weeks to promote alternative transportation, environmental awareness and wellness. The human resources department sent an email to all USA employees promoting this program, and I've actually heard people who normally don't bike to work in the hallway talking about it.
2,000 minutes is a genuine challenge -- it'll take effort even for me to get those many hours in. I know the people who put this program together, but unfortunately I don't think it will do anything to encourage newbies to try bike commuting.
Read the complete post at http://feeds.feedburner.com/~r/Cyclelicious/~3/289030760/bike-to-work-challenge.html