Cult of the Bicycle

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• Collaborative marketing: USA + France

  Amaury Sport Organisation (ASO) and AEG announced a marketing partnership to cross promote each other's events. ASO owns the Tour de France and other European races, while AEG is the US based sports presenter that owns the Tour of California. Beginning... Posted Jun 16 2008, 06:22 PM by Cyclelicious Filed under: news, pro cycling

• Inaugural Tour of America rescheduled for 2009

  Tour of America organizers decided this week to postpone the inaugural coast-to-coast race until September 2009. Since the original announcement of the Tour of America in September 2007, Aqu executives and staff members have met with cities along the... Posted Apr 02 2008, 12:19 PM by Cyclelicious Filed under: news, pro cycling

• Team High Road now American

  The pro Team High Road cycling team officially relocated its team headquarters to San Luis Obispo, Calif., inheriting Team Discovery's mantle as the sole United States-based UCI ProTour team for the 2008 racing season. The move, officially approved... Posted Feb 09 2008, 02:17 PM by Cyclelicious Filed under: news, pro cycling