It's time I wrap up the thoughts I started with
Part 1 about Frozen Dead Guy Days and Virginia Beach AdventureFest. First off, however, I need to track down Pat, Morgan, and
Norm and get them their commemorative FDGD t-shirts; congrats guys!
The biggest difference between
Frozen Dead Guy Days (FDGD) and the
VB AdventureFest (VBAF) is the host city. Nederland hosts the FDGD every year and it's the biggest weekend in the town. There's no
Rock and Roll Half Marathon in Nederland, Colorado, for example! Virginia Beach actually has a ton of "big" activity weekends, I already mentioned Rock & Roll, but there's also
Shamrock Sportsfest, the
Neptune Festival,
Surfing Championships, and
many others listed on the VB website. Virginia Beach is a big metropolitan area with a lot going on. Nederland, on the other hand, is much
much smaller.
Because of this difference in scale, it doesn't take much to get the "entire town" of Nederland involved in FDGD; there's one coffee shop that can have a "Coffin Coffee Special" and one bookstore that can offer book signings by the authors of the Frozen Dead Guy stories such as "
Grandpa is Still in the Tuff Shed." I'm not making this up. There is one main town square in Nederland that can have ice sculptures commemorating the weekend, and just across the street is the big beer tent. Nederland is small, with a population of 1,000-2,000 people and just one main street and a handful of restaurants. FDGD can capture the interest of the entire town without too much effort! In fact, if we had held the
2006 VB AdventureFest in Nederland, Colorado the town would still be talking about it! Unfortunately, for a city the size of Virginia Beach (with more hotel rooms than Nederland has people!), our little AdventureFest barely registers on the radar screen. There's just so much else going on around Virginia Beach.
My final point about the scale of the two host cities is this: we originally had planned on some climbing activities at the
VB Rock Gym as part of 2006 VBAF. Unfortunately, the climbing gym is a good 20 minutes away from the oceanfront and we knew that there would be no continuity between any events at the Rock Gym -- just too spread out. So we canned the climbing and moved on.
What does all this mean, and why am I bothering with this? I've been asked by a couple people, in places far from Virginia Beach, for my impression of taking an adventure sports festival from nothing . . . to concept . . . and then through to completion. I've also been asked why there hasn't been talk of 2007 Virginia Beach AdventureFest.
My "impression" of organizing a festival like VBAF is that it is a ton of work and you need to be invested in it for years in order to really make it worthwhile. If I would be around to spearhead the 2nd annual, and 3rd annual, and so on the VBAF might
eventually get to a level of impact where a large sponsor gets involved and the participation goes through the roof. It would take a lot of work, thousands of hours, and require bringing lots of parties under the VBAF umbrella; parties like sports fishermen, frisbee golfers, beach volleyballers, as well as the "usual suspects" of trail runners, orienteers, adventure racers, and paddlers.
Even then, the VBAF will never have the same feeling as FDGD up in Nederland, Colorado -- the whole town of Nederland shuts down for the weekend and
everyone feels the excitement. That's just not realistic with a host city the size of Virginia Beach.
Therefore, if I was steering the VBAdventureFest ship for 2007 and beyond, I would consider the following options:
1. Move. Take the AdventureFest to Gloucester or Smithfield or Cape Charles . . . someplace where you're more likely to have the weekend dominate a quaint small town and participants will feel special, not just "group #3498" sharing a hotel with a scrapbooking convention. Cape Charles absolutely loves hosting the Storm the Eastern Shore AR, for example -- no other events I've planned have the same level of support from local people, police and businesses. The AdventureFest would have a much easier time negotiating with hotels, media, and other businesses if it was in a smaller town. Virginia Beach has been too successful at attracting events; each month seemingly has a giant blockbuster weekend in it that drowns out any potential for a new VBAF weekend.
2. Merge. There are several "sports weekends" in the region already. AdventureFest could merge with one and both parties would benefit. One could merge with the Shamrock "sports festival" or the Neptune Festival or even the Richmond James River Games. This way the AdventureFest would achieve greater economies of scale with investments in live music, promotions, branded apparel, and so on. This would also alleviate a lot of the stress on the future AdventureFest organizers, tapping into the success of an already existing sports festival. Of course, it's not "your own" sports festival where you can call the shots and truly shape the direction, but you can't have everything!
So, this brings me to why you haven't heard much talk about
VBAdventureFest 2007. It's looking less and less likely that there will be one. Honestly, it's almost too late to truly promote a Fall festival weekend appropriately, and the hopes of any considerable sponsorship are getting slimmer every day. By comparison, I nearly have a race course permitted and presenting sponsors lined up for a
2008 event (more about this another time). The time for thinking about Fall 2007 was about 6 months ago.
This doesn't mean Pike with
HRAdventure aren't going to have a Fall race or two. Doing things on a local scale can be done with less notice, and I know they're considering lots of options.
This doesn't mean that
Encompass won't do any Fall orienteering events; they typically run several O-meets each Fall/Winter and I'm sure they could do the VB-Metro again.
This doesn't mean there won't be some sort of weekend offering an adventure race on one day and an orienteering meet on another. This
does mean, however, that the chances of there being any true "festival" VBAdventureFest weekend that builds on last November are slim for this year and beyond. Something could come together in the next few months, but it's unlikely.
It's not a doom and gloom scenario or anything; I had a blast in planning the event last year and I'll take that experience with me for my future work. It was a big risk in trying the AdventureFest concept out and I learned a ton in the process. Risks taken that don't work out the way you envision can still be worth taking -- and
not taking the risk would've accomplished nothing at all. Who knows, maybe I'll end up living in a town with a frozen Norwegian tucked into a Tuff Shed up the hill . . . and I'll be primed to build a spectacle weekend around it!