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  • Collaborative marketing: USA + France

    Amaury Sport Organisation (ASO) and AEG announced a marketing partnership to cross promote each other's events. ASO owns the Tour de France and other European races, while AEG is the US based sports presenter that owns the Tour of California. Beginning with the upcoming 2008 Tour de France and 2009...
    Posted to Cult of the Bicycle (Weblog) by Anonymous on 06-16-2008
  • Inaugural Tour of America rescheduled for 2009

    Tour of America organizers decided this week to postpone the inaugural coast-to-coast race until September 2009. Since the original announcement of the Tour of America in September 2007, Aqu executives and staff members have met with cities along the proposed route, potential sponsors and race teams...
    Posted to Cult of the Bicycle (Weblog) by Anonymous on 04-02-2008
  • Team High Road now American

    The pro Team High Road cycling team officially relocated its team headquarters to San Luis Obispo, Calif., inheriting Team Discovery's mantle as the sole United States-based UCI ProTour team for the 2008 racing season. The move, officially approved on Monday by the UCI, brings the number of U.S....
    Posted to Cult of the Bicycle (Weblog) by Anonymous on 02-09-2008
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